Our customer Pucko, manufacturer of an iconic Swedish chocolate milk drink, knows how to make the most of branded items: By choosing high-value items that are guaranteed to be seen and used not just once, but repeatedly, for many hours, they themselves are maximizing the value added of branded items as a marketing channel. The padel racquet we designed for them focuses on a lifestyle aspect – a niche, but one that is sure to translate into actual usage and high visibility. The lifestyle is also cleverly chosen to align with the customer’s market positioning, gaining valuable proximity to sports drinks and other segments favored by customers. At the same time, the visual branding is kept subtle enough to make the usability itself the center of attention.

Växjö (main office)

Växjö (main office)
Annavägen 12
SE 35246 Växjö