NEWS
Stay up to date with the latest from Creon. New launches, inspiring cases, branding insights, and sustainability updates. Here is where we share what we’re working on and what’s coming next.
Back in the studio, and back in action! 📸
This week, our team gathered once again to shoot exciting new products for the season ahead. From innovative concepts to updated classics, there’s a lot to look forward to this autumn.
As always, it’s the people that make the magic happen! From models and makeup to styling, logistics, and photography. A big thank you to everyone who brought their energy and expertise to the set!
We can’t wait to show you what’s coming.
#TBT: Giving workwear a second life
Sustainability isn’t just about better choices, it’s about rethinking what’s already in front of us. Together with Atlas Copco, we transformed old jackets and overalls into 692 unique laptop and tote bags.
This upcycling initiative helped avoid 1,316 kg of CO₂ emissions. Equal to 26,554 kilometers of driving. It also saved 7,100 liters of water (that’s 52 full bathtubs) and created 2,200 social hours.
Sold in their Profile Store, these bags extend the lifecycle of branded materials while telling a powerful sustainability story employees can carry with them—literally.
Curious what upcycling could look like for your brand? Let’s talk.
A creative start to the season
Our Product Communication team just returned from Formex 2025 in Stockholm. And what a great way to kick off the autumn.
The fair was filled with inspiration, bold expressions, and thought-provoking perspectives on design, sustainability, and materials.
We attended engaging talks by Jan Rundgren, explored trends during a fast-paced design tour with Stefan Nilsson, and experienced Maxjenny Forslund’s colorful entrance exhibition, bursting with pattern and energy.
Being surrounded by so many ideas and creative voices gave us new energy – and plenty of input to take back into our daily work with branded merchandise.
For us, staying curious and connected to the design world is essential to creating relevant, high-quality products that reflect our clients' brand values. Now we're heading into the season with fresh insights, new contacts – and lots of inspiration to share.
Let’s go, autumn 🍂
Kicking off the autumn season the best way we know how, by meeting people face to face.
Four of our amazing sales colleagues have just returned from a busy and inspiring product fair in Jönköping.
A great way to reconnect, discover new ideas, and talk branded merchandise with both new and familiar faces.
Late summer is still summer, right?
Now’s the time for that evening swim you’ve been putting off.
Together with Atlas Copco, we’ve created a lightweight hamam towel, perfect for warm evenings, cool dips, and long-lasting brand presence.
Because good branding goes wherever people go.
More hydration, more visibility 💧
A few days ago, we shared a branded electrolyte solution. But hydration doesn’t stop there.
Reusable water bottles are one of the most appreciated, and visible, promotional items during summer.
With the right design and smart distribution, they carry your brand wherever your audience goes.
Simple. Sustainable. On-brand.
Consider this your friendly reminder: take your lunch outside today.
A bit of sun, some fresh air, and a well-deserved pause.
We’ll be here when you get back.
More hydration, more visibility 💧
A few days ago, we shared a branded electrolyte solution. But hydration doesn’t stop there.
Reusable water bottles are one of the most appreciated, and visible, promotional items during summer.
With the right design and smart distribution, they carry your brand wherever your audience goes.
Simple. Sustainable. On-brand.
Stay hydrated this summer ☀️
When the temperature rises, even small things can make a big difference. Like a smartly branded electrolyte drink.
For Kalmar, we created a custom hydration product that supports both well-being and brand visibility, on hot days and beyond.
Branded with care. Used with purpose.
Creativity isn’t just for the client side, it’s part of who we are!
What happens when a team that works with branded products gets creative after hours? A relaxed after work, a bunch of blank tote bags, and a lot of laughter.
We believe shared moments matter. That building a strong culture happens between meetings, over a pen and a playlist. And when creativity flows freely, great ideas aren’t far behind.
Do you also mix creativity and team spirit at your workplace? We'd love to hear how you recharge together.
Turning customer insights into branded magic 💛
We’re proud to share a recent collaboration with ATD at Epiroc, a project that truly captures what happens when creativity meets customer insight.
The idea? A playful and personal parent gift for the tiniest team members, rooted in Epiroc's strong identity. Together, we brought the concept to life through carefully selected items, custom messaging, and meaningful design.
The phrase “Strongest Attachment Ever” became the final touch, a brilliant play on words from Attachment Division that gave the whole kit its unique character.
Curious how your brand can connect more deeply with employees or customers? Let’s co-create something that sticks. I’d love to hear your ideas!
Events are intense, your branded items don’t have to be.
At a packed agenda, a simple energy bar with the message Recharge can say more than a hundred flyers.
This small but thoughtful giveaway shows that the brand understands its audience: long days, full schedules, and the need to pause, refuel, and reset. Branded merchandise like this doesn’t just promote a logo.
It supports the experience, enhances the atmosphere, and leaves a lasting impression, one bite at a time.
Want to make your brand part of the experience, not just the backdrop? We’ll help you think outside the box (and the booth).
Summer vibes, anyone? ☀️
It’s that time of year again, longer days, warmer nights, and a perfect excuse to show your team some appreciation.
A thoughtful summer gift can go a long way in boosting team spirit and making your colleagues feel valued.
Here are five summer gift ideas to kickstart the season: Beach towel - For those sunny days by the water. Cooler bag - Keep the drinks cold for every adventure. Stylish sunglasses - Because UV protection can look good too. Stainless steel water bottle - Stay cool and hydrated all summer. Portable Bluetooth speaker - Bring the music wherever summer takes you.
Ready to make your team’s summer unforgettable? Let’s make it happen. 📩
More than just a giveaway
When a branded product finds its way into everyday moments, even a suitcase for summer vacation, it tells a story of true brand connection.
That’s when a profile item becomes more than just a giveaway. It becomes part of life.
This custom playing card deck for Kalmar is a great example.
Printed on FSC-certified paper and delivered in an elegant gift box, it reflects both care and quality, and keeps the brand present, even when the office is far away.
Wear your jersey. Make a difference.
At Creon, we believe branded clothing can do more than promote a logo – it can bring people together, tell a story, and support something bigger.
That’s why we’re proud to highlight Atlas Copco Group custom football shirts this week, right in time for Fotbollströjefredag here in Sweden.
On this day, May 9, we’ll be wearing our jerseys to support Barncancerfonden and all the children fighting cancer in Sweden.
Small gesture, big impact. Join us. 💛
We're entering a new chapter. Subtly, but surely.
If you've been paying close attention, you may have noticed that our visual identity is starting to change.
We're leaving behind the blue and moving towards something greener, a shift that reflects who we are today, and where we're going.
Our new logo and banner are just the beginning. They're part of a bigger update that includes a refreshed website and a more cohesive brand experience.
More on that soon. But for now, what do you think?
Building for the future - in Växjö
This week, we broke ground on Creon’s new warehouse and office facility in Norremark, Växjö.
A major milestone in our growth journey and a strategic step towards a more efficient, scalable, and sustainable operation.
The new site will triple our internal warehouse capacity and strengthen our ability to meet the needs of both Swedish and international clients, with shorter lead times, smarter logistics, and even better service.
“We’re not just building a facility, we’re building for the future, for both our customers and our employees,” says our CEO, Christopher Krutrök.
A big thank you to APP Properties, Växjö kommun, Värends Entreprenad AB, and everyone who made this possible!
Who needs a Stanley Cup when you can have your own? We know we don’t! 🏆
With a capacity of 900 ml, this custom cup keeps you hydrated all day, while showcasing your brand.
Interested in creating your own branded cup? Let’s talk, and we’ll help you make it happen!
When even the fish matches your outfit!
If you’ve ever been in touch with our support team, chances are you’ve talked to Johan Karlsson - our brilliant support star who not only solves customer issues like a pro but also knows how to reel in a good catch!
At Creon, we believe in testing our products in real life. Whether it’s out in the field, on a construction site, or, as in this case, during a peaceful fishing trip. Johan took his Epiroc flannel shirt for a spin and ended up catching a golden-colored fish called a Crucian carp - known as Ruda in Swedish. A perfect match in more ways than one!
We’re proud to stand behind gear that performs and looks great - wherever you go. And we’re just as proud of the people who represent us.
Spread a little warmth on the Day of Love ❤️
Today is a reminder that small gestures can make a big impact, just like a well-chosen branded gift.
Our reusable hand warmers for Vardaga are a simple, thoughtful giveaway that keeps your brand top of mind, even on the coldest days.
At Creon, we help you create product media that adds real value and strengthens relationships.
✨ Want your brand to show up in the right moments? Let’s talk.
April Fools: Creon launches world’s first plant-based Fabric Milk
After 25 years of pushing boundaries in merchandise and workwear, we’re thrilled to announce our newest innovation: Creon Fabric Milk™ — a sustainable beverage made from 100% recycled cotton fibers.
“We believe our products shouldn’t just be worn. They should be experienced — preferably with a straw,” says our Product Developer Therese Sjöquist Sjöqvist.
Fabric Milk will be available in three exciting flavors: • Original (with subtle hints of laundry detergent) • Extra Stretch (for those needing more protein) • Limited Edition Denim (tastes like your favorite 90s jacket)
Stay tuned for more groundbreaking ideas.
Turning Waste Into Opportunity – A Supplier We’re Proud to Work With 🌍
At Creon, our Good to Great tool helps us choose suppliers who share our commitment to sustainability and social responsibility. Together, we go beyond standard practices and create real impact.
Two projects we’re especially proud of: ✔️ Atlas Copco: Old workwear turned into functional laptop bags. ✔️ Epiroc: Event tents repurposed into lanyards and backpacks – circular thinking at its best.
This supplier also focuses on people by creating jobs for individuals facing challenges in the job market, helping them become self-sufficient while promoting equality and better health.
Here’s our textile specialist Therese Sjöquist visiting the supplier in Holland, where these inspiring projects come to life.
Partnerships like this make us proud – it’s not just about products, it’s about making a difference. 💚
#ThrowbackThursday – A Drop of Wellness with Libresse 💧💪
Here’s a look back at a production we’re particularly proud of: a wellness and training collection for Libresse. This collection doesn’t just look good — it carries an important message. ❣️
The blood drop design symbolizes periods, challenging taboos and celebrating what Libresse stands for. It’s always inspiring to work with brands that dare to break boundaries and make a statement.
This project is also a perfect example of the wide range of custom products we create. From functional to meaningful, we tailor every item to reflect our clients' values.
What would you create with us? Let’s make it happen!
Art has its place
Art has its place, but we know there are smarter ways to stand out than a banana taped to a wall. 🍌
We help businesses invest in promotional products that actually last — items that can be used over and over again, proudly displaying your logo.
So why go for something that rots, when you can choose something that truly makes an impression? 👌
A Change of Scenery, Same Dedication
What better way to wrap up a productive year than with a team-building conference in Cinque Terre, Italy?
We took this time to review our progress, align our future plans, and strengthen our teamwork in a focused and inspiring environment.
The views? Just a nice bonus.
We’re excited to announce that we’re now GRS certified! 👏
This means we ensure that our products meet the highest standards of recycled materials, from start to finish.
And it’s something we’re truly proud of!
Exciting Times Ahead! 🚀
Our team is nearly back to full strength, and we’re gearing up for a packed fall season filled with product updates, customer visits, and new hires! Are you ready for what autumn has in store? 🍂
P.S. It’s not too late to order Christmas sweaters for your employees, even if it seems far off! ❄️
Custom Headphones: Tailored for Atlas Copco Group 🎧
We recently developed custom headphones, designed to perfectly match our client’s specifications and brand guidelines.
This project highlights our dedication to delivering tailored, high-quality solutions that reflect each brand’s unique identity.
Woolen Socks Day
In honor of Woollen Socks Day, October 24, we’re proud to showcase our collaboration with Södra.
Crafted from 70% wool and 30% polyamide, these socks are perfect whether you’re hitting the slopes or enjoying a cozy evening indoors. With a reinforced sole for added durability and Södra’s logo as a personal touch, they’re built for both warmth and comfort.
Nothing says autumn like cozy socks and a warm drink by the fire—how are you celebrating?
Ever wondered who was behind the emails at Creon? 📧
Last week, we put faces to the names with an in-house photoshoot, starting with our sales team!
We believe in building personal connections, and what better way to do that than by showing who we really are?
Curious to meet more of the team? Meet our Sales Manager Joakim Håkansson, Key Account Manager Elin Juhlin, Sales Benjamin Jakobsen and Product Manager Therese Sjöquist ✨
Always one step ahead! 🚀
A few weeks ago, our sales team visited a trade fair in Jönköping to stay up to date with the latest trends and innovations on the market. For us, it’s all about understanding what’s next, so we can continue to deliver the best solutions for our customers.
We draw inspiration from the core ideas and details of market-leading products and transform them into unique, tailor-made items. Our focus is always on finding sustainable ways to produce them, ensuring quality and responsibility go hand in hand.
Being present at events like these is key to staying ahead, strengthening our expertise, and ensuring that we remain a trusted partner in creating impactful products.
Customer Shoot – A Fresh New Look!
Before the summer, our art director and graphic designer headed to Kalmar’s headquarters in Ljungby to capture their big brand identity launch. Their new look went live on July 1st, and we have to say… doesn’t it look fresh? 🎉
A big thanks to the employees from Kalmar for stepping in as the models of the day — you made the shoot a blast!